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Where the risk concentrates

As a Data Fiduciary and Data Processor

WhatsApp-driven lead-sharing

Broker and channel networks routinely exchange buyer/lead data over WhatsApp groups, with little to no technology enablement across the sector generally.

Genuinely high-risk, not low-priority

High data sensitivity paired with low tech maturity makes real estate a genuinely high-risk category, not a lower-priority one, and it needs real attention accordingly.

Data collected at every stage

Personal data is collected repeatedly across a long cycle — at initial booking, through preference-gathering, and again during loan/financing — each needing its own purpose clarity.

Ungoverned biometric access control

Site-visit and biometric access-control systems in gated communities process personal data with little governance.

BFSI-grade sensitivity, weaker controls

Financing and loan-referral partnerships intersect with BFSI-grade sensitivity without BFSI-grade controls.

Stale lead data, no retention policy

Long sales cycles mean stale lead data accumulates without a retention policy.

Is lead data still moving through broker WhatsApp groups?

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